Effectiveness 

What is expected from a message can be called effectiveness. Even if a message is effective, a result can be expected. Its quality depends on its production ability and persuasiveness. Effectiveness can also be found by addressing various questions to identify strengths and weaknesses. However, parameters must be used to measure the value of a message. There are four main qualities of a fruitful message.

1 Simplicity

2 Specialty

3 Structure

4 Sticking

Simplicity

Two questions should be asked to ensure the simplicity of a message.

1 Is the purpose clear?

2 Is the main message clear?

Knowing the purpose of a message is to inform, persuade, or entertain .It's a scientific fact that we rely heavily on information and organization for the information we speak.

Specialty

Specialization is the choice of language and its use We can ask ourselves about language

Is the language specific?

Is the language unnecessarily compact?

Does this emotional connection, which arises from the relevant meanings of the selected words in the message, go against the purpose?

Recognize the uniqueness of the language .Some words come with hidden emotional meanings. The use of words with many meanings or interpretations should be critically approached. Is it possible to misinterpret words that have extra meaning? It is important to recognize that language is specific. Some words have hidden meanings. The use of words with many meanings or interpretations should be carefully critiqued.

structure

Structuring a message involves framing it into a framework. Or good messages can be changed to bad messages, cultural factors, social values, etc. A message can often be structured according to the recipient's mind. Advertising is an example. Its primary purpose is to bring a product or service closer to the customer. It uses a variety of audio-visual and visual methods.

Adhesion

Sticking to a message or being overly addicted is a complex mental process. It is influenced by social factors, cultural factors, personal needs as well as how the message is constructed. This is due to the simplicity of the message, the unpredictability, the strength of the message, the reliability, the emotion, the motivation, the curiosity and the style of the story.